The Ugly North Face was a campaign highlighting the environmentally negative aspects of shopping vintage.
Brief: Create a piece of furniture made out of waste material for a changing room at Tribe Vintage. 3 weeks to do this.
Insight: The mass disposal of fake or damaged vintage clothing, and the negative environmental impacts of this.
Idea: A chair made utilising discarded North Face jackets to create a shock factor of "destroying" and repurposing an expensive luxury product.
